New sport Aviator Game Brand Ambassador: AC Milan

Aviator, a well-known crash game developed by SPRIBE, has introduced its Aviator game brand ambassador as part of a significant deal to boost its global reach by teaming up with one of Italy’s largest football clubs, AC Milan. Under this deal, Aviator becomes the official partner of the club in the category of crash games, with the purpose of reaching fans through innovative activations.

Benefits for both

This would also be a mutually beneficial partnership in increasing brand visibility and bridging gaps between different cultures. To Aviator, collaboration with AC Milan opens up exposure to an enormous following in Europe. This will surely increase Aviator’s visibility among both football enthusiasts and gaming fans.

On the other side, AC Milan gains from its association with a state-of-the-art gaming platform, appealing both to the young and the gadget-savvy. The partnership opens up new avenues of entertainment for the fans and brings them closer to the club.

As Maikel Oettle, Chief Commercial Officer of AC Milan said, “Together with SPRIBE, we aim to offer our supporters an experience that combines the thrill of the pitch with the excitement of gaming.”

New trend for sport and iGaming collaborations

Aviator’s deal with AC Milan could signal a new trend in the collaboration between sports outfits and iGaming operators. The latter usually tries to utilize their popularity in sports to raise awareness of gaming platforms, turning out to be symbiotic with both parties.

A very strong example is the collaboration of Aviator with the Ultimate Fighting Championship (UFC).

In October 2023, SPRIBE signed a multi-year marketing agreement with UFC that will provide Aviator with widespread exposure at every major live event. This deal also includes branding in and out of the Octagon, within live event broadcasts, and an annual brand ambassador fund featuring UFC talent across multiple campaigns.

This collaboration with UFC has been very instrumental in expanding Aviator’s reach. Over time, some of the UFC athletes to become Aviator brand ambassador list include Alex Pereira, Merab Dvalishvili, and Johnny Walker. The collaborations have included appearances, content creation, and promotional campaigns that have reached very diverse audiences.

For example, UFC two-weight class champion Alex Pereira commented on the partnership as follows: “Aviator is one of the most thrilling games in the world and delivers an adrenaline-fueled experience similar to stepping into the Octagon.”

Giorgi Tsutskiridze, Chief Commercial Officer at SPRIBE, commented: “We see a lot of cross-over from sports and sports betting to online casino play, especially within regulated markets. Therefore, our UFC agreement is catapulting Aviator’s brand to a whole new audience of players, ready to embrace the crash game revolution.”

These mentioned partnerships make a direction in which marketing outlines the strategic way where sports organizations and gaming companies work together in pursuit of fan bases of other enterprises. By associating itself with famous sports personas and organizations, Aviator should be able to raise its visibility and credibility as a gaming platform. On the other hand, sports organizations may share with their fans new forms of entertainment, influencing their overall experience.

What’s next for Aviator?

A strategic partnership and further game development will expand Aviator’s reach in the near future. The new cooperation with AC Milan is a huge step toward strengthening the position of the game in the European market.

Following the AC Milan partnership, Spribe may look to expand its presence in other major football markets such as Spain, Germany, and France. Additionally, it’s likely that more high-profile athletes from various sports will be tapped as Aviator app brand ambassador to reach a broader audience.

In addition, SPRIBE is planning to wide their Aviator game brand ambassador list. So we should wait for new collaborations.

In terms of product development, Aviator may explore new features to enhance the gameplay experience. This could include special editions of the game tied to major sports events or exclusive rewards for players who are fans of specific teams or athletes. Given its rapid growth and the success of its collaborations, Aviator’s future seems promising, with more creative campaigns on the horizon aimed at deepening its engagement with both the sports and gaming communities.